LO1.4:How to analyze Audience Profiles

 STARTER

• Audience - people engaged with a product, listening or watching 
• Media industry - highly competitive - needs to be successful - earn money - through target audience 

DEMOGRAPHICS

• SOCIAL GRADE - A, B, C1, C2, D, E 
• A - upper class, managers ,lawyers, doctors
• B - middle class - teachers, high managerial, graphic designers
• C1 lower middle class - social works shop manager office manager
• C2 skilled working class - joiner, cook, nurse
• D lower working class - shop worker waiter laborer
• E lowest level of income earners - unemployed, students. pensioners 
• DISADVANTAGES 
• people have different interests in these demographics 
• people in these demographics or social grades earn different income - outdated system 
• PSYCHOGRAPHIC PROFILING 
• Explorer - discover new things, new innovative brands, curious
• Aspirer - status brands, materialistic, 
• Mainstreamer - family values, tried and trusted brands, 
• Reformer - self improvement, social people, not impressed by status, seek enlightenment, 
• Resigned - older people,  have a set mindset, traditional stereotypical values 
• Succeeder - high social status, reliability is needed in a product, people look to succeeders to know what to buy, have a lot of spending money
• Struggler - live for the day, see themselves as victims, seek escape from reality, don't have spare money 
• RADIO STATIONS AUDIENCE
• BBC RADIO 1 - mainstreamers
• KISS - RNB -  younger teens
• BBC RADIO 3 - older people, succeeders,
• KERRANG! RADIO - ROCK 
• RADIO COUNTRY - geographical locations
• JAZZ RADIO - JAZZ AND SOUL 
• RAJAR
• Radio Joint Audience Research
• listening viewing figures 
• jointly owned by the BBC and the Radiocentre on behalf of the commercial sector